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Part Three: Communicating Value > Your Communication Base: Value Themes

Chapter 12. Your Communication Base: Value Themes

In This Chapter

  • Step 10 of the financial value process: create value themes

  • The difference between a value theme and a value statement

  • The spectrum of finance to performance

  • The components of a value theme

  • How to use your financial value chains to create value themes for your intervention

  • When to use value themes

  • Value theme examples.


Finally! Throughout this entire book, you have been working through all of the pieces and parts that you must have to communicate value. You know where to get business intelligence, what’s important to your organization, what intervention you want to communicate about, and how your intervention is perceived. You have your scorecard, you can validate your results, you know when to communicate, and how to make it relevant, but what should you say? And how can you say it in 30 seconds or less?


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