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Part Three: Communicating Value > Building Your Context Plan

Chapter 11. Building Your Context Plan

In This Chapter

  • Step 9 of the financial value process: plan quarterly context

  • Why you have to make sure your value is relevant to the “urgent and important” of today

  • The three lifecycles that enable you to plan your relevance in advance

  • When to time your communication to take advantage of fiscal vision, budget setting, implementation, and validation phases

  • A method for planning whom you will talk with and when you’ll show them your value and relevance.


Regular, quarterly communication is critical to managing perceptions of your value and keeping the support you need to deliver that value. Yet, even if you have successfully analyzed the financial priorities for your organization or target organization, dealt with perceptions, kept a scorecard, validated results, and made sure that others know how well you can deliver solutions, you may still find it difficult to get the attention of your Senior, Mid, or even 1st/Ops managers on a regular basis. Why?


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