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Chapter 7. Business Intelligence: Resear... > Business Intelligence: Senior Level

Business Intelligence: Senior Level

Table 7-1 summarizes suggested external Senior-level business intelligence that you can gather, along with places for you to look for this information.

Table 7-1. External Senior-level business intelligence checklist.
 SourceWhere to Look
Organization InformationAnnual reportThe organization’s Website, or www.forbes.com/2002/1/o7/privateland.html if a large private company, or Hoover’s business information services at www.hoovers.com
Press releases
Mission statements
New product releases
Investor/External Financial InformationAnnual SEC report (10K)www.sec.gov
Quarterly SEC reports (10Q reports)
SEC material changes or events report (8K reports)
Industry and Competitor InformationIndustry statisticsIndustry publications, industry Websites, stockbroker, investors’ Websites, business information sites, competitors’ Websites
Competitor information
Market share distribution
Trends, especially best- in-class
New developments in markets, legal issues, R&D, or customer sentiment



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