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Chapter 7. Business Intelligence: Resear... > Internal Versus External Views

Internal Versus External Views

If you are internal to an organization, you’ll want to perform the types of research suggested for both the external and internal WLP professional. If you are external to an organization, you’ll want to perform the appropriate external research and then prepare questions that you would ask of an internal person to help you find out more details and to clarify where you can add financial value.

Note that the research suggestions given here are not exhaustive. They are meant just to give you ideas of the types of information you can look for. Every organization is unique. Use your imagination and creativity to find sources for other information you may need. You’ll find several useful references listed and described in the Additional Resources section of this book.


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