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Chapter 11. Building Your Context Plan > Planning Communication Within Context

Planning Communication Within Context

To create your communication plan, the first step is to master the timing of the fiscal, product, and seasonality lifecycles. The next step is to plan ahead for the type of quarterly context, the audience to be communicated with, and the dates by which your value must have been communicated to your audience via meetings, memos, voicemail, or any other method you chose.

For some WLP professionals, their audience will always be the same, no matter which of the three cycles they are planning around. For other readers, the audience will be different for each cycle.


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