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Chapter 3. An Overview of What an Organi... > Beginning the Chain: Financial Imper...

Beginning the Chain: Financial Imperatives

Because Senior-level managers drive the measures of everyone else in the organization, it is important to start by understanding the three financial imperatives, or yardsticks, by which Senior managers are ultimately measured. These imperatives are profit, position, and cash.

Maintaining a daily balance of profit, position, and cash is the role of every Senior-level manager. Figure 3-1 draws a picture of these imperatives and the balance among them.


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