• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Sales and Communicating Value

Sales and Communicating Value

Your executives want you to act more like salespeople. There are a number of excellent books about selling on the market. Here are some that explicitly address the issue of communicating value with executives.

Books

Hope is Not a Strategy: The 6 Keys to Winning the Complex Sale. Page, R. (2002). New York: McGraw-Hill.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint