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Chapter 1. Meeting the Challenges of the... > Trend 4: The Transformation of Train...

Trend 4: The Transformation of Training

By necessity, the trainers of tomorrow will have to act very differently than they have in the past.... Not only will tomorrow’s trainers have to understand specific business objectives, but they’ll also be charged with making sure everyone else in a company is pointed in the same direction.

—Shari Caudron, writer on workplace issues


Training will become a more powerful tool for helping organizations meet the challenges of this new century. According to the authors of “Trendz,” “Training [is] a mission-critical function. Corporate training and education are enjoying increasing respect as low unemployment and a shortage of qualified workers make companies more aware of the need for ongoing training and retraining of the workforce” (Abernathy, Allerton, Barron, and Salopek, 1999, p. 39). Training also is likely to expand its current role in workforce education. As John Challenger (1999), CEO of Challenger, Gray & Christmas, has pointed out, “Training will become the next boom industry as employers are forced to take on the responsibility of educating unskilled workers. . . . Employers will need to become the public schools of the next generation” (p. 20). The impact of the U.S. model of training also is likely to extend beyond our own geographic borders. According to forecasts in the Trend Letter (“Restructuring Japan, Inc.” 2000), as Japan goes through its own large-scale changes and positions itself for recovery, it “will institute American-style education and training programs” (p. 2).


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