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Chapter 9. Marketing Your Professional S... > Job Search and Marketing Strategies ...

Job Search and Marketing Strategies and Resources

Just as many other areas of your professional life have been affected by technology, job search and marketing activities also are in the midst of radical change. The Internet is changing the way job opportunities are posted, résumés are submitted, candidates are hired, and clients are found. But some basic guidelines for these activities really have not changed; they’ve only been modified to reflect current practices in terms of language, presentation style, and methods. Prior to planning your job search or marketing campaign, familiarize yourself with the following rules of the game.

Practitioners must learn to assess, analyze, and act rapidly! Companies are changing very quickly and need “just-in-time” learning solutions. The programs must help employees apply the new skills and knowledge ASAP, in ways that directly and positively impact the bottom line.

—Christine Grimm, president and lead consultant, The Employers’ Solution, Newbury Park, CA



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