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Chapter 3. A Word about Profit

Businesses are for profit. If this notion is in any way new to you, or if you haven’t realized the full weight of it, say it over and over again. The need to produce products that consumers will buy and to build environments that attract and retain great employees ultimately serves the profit motive. There is no judgment about this truth. Businesses don’t stay in business if they don’t pay full attention to growth, expenses, and the bottom line: profit.

Profit can be viewed as fuel for prosperity. Business is a main engine of our economy by keeping and creating jobs, and, through research and development, new products that enhance our quality of life and count toward our gross domestic product (GDP). Profit might be the company driver, but it also accounts for consumer confidence and major improvements in housing, incredible advances in medical care, organic or engineered foods on our tables, the contoured shoes on our feet, and so on.


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