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Those External Factors

The world we live in does influence what we do with ourselves on a day-to-day basis and can largely shape our ultimate destiny in life. Considerable evidence has been gathered from many different organizations that reveals the important impact that being rewarded has on chosen actions.[1] In fact, one author has gone so far as to write “On the Folly of Rewarding A, While Hoping for B,”[2] suggesting that what we are rewarded for is the type of behavior that we are likely to use even if some other behavior is more desirable. The point is that we respond to what we experience and especially to what we receive for our efforts.

Being rewarded for what we do can influence what we choose to do in the future. The reason for this is that rewards provide us with both information concerning what leads to positive or negative results and incentives to do what is rewarded. We are more likely to do in the future those things that we anticipate will lead to desirable results and not do those things we expect to lead to negative results. This logic is, of course, simple and widely supported by research.


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