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1.6. Solid sound design

Sound design is about more than just adding cool effects. It must be contextual, supporting the text and the graphic content. And it must be integral to the overall purpose of the site rather than simply drawing attention to itself.

Sound can be used to induce a specific emotional reaction from an audience. Generations of filmgoers have become conditioned to certain sound associations, and a type of "aural" literacy has developed. For instance, shrill, staccato music in a horror film usually signals that the killer is nearby, even if he is offscreen; in action films, an ultra-low rumbling sound often signals the impending doom of a huge explosion or an earthquake.


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