• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 1. The Art of Sound Design

Chapter 1. The Art of Sound Design

This book is about adding audio to your web site. Why would you want to do that? Simply put, to enhance the user experience. If sound were not an integral part of the user experience, we'd still be sitting in silent-movie houses watching the likes of Gloria Swanson swoon and bat her eyelashes to convey a romantic interest, or Valentino beating his chest to show us the remorse of lost love. Instead, filmmakers learned to use audio technology to incorporate sound and music to transform the movie-going experience.

Just as sound and music in film and television help drive the audiences' emotions, you can provide a more engaging and compelling experience for your audience by adding audio to the text, graphics, and animation you've already developed for your site. The soundtrack of a film is often the element that makes us cry, sense fear, or feel the adrenaline of an exciting chase scene. A web soundtrack helps you communicate and connect with your audience by setting a mood that draws in visitors, makes them stay longer, helps them navigate easily using audio cues, and gives them occasion to return often. Take away the audio and you have a silent experience that is no more real or gripping than a postcard.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint