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Chapter 6. Setting Up Your Studio > Budgeting for Bandwidth

Budgeting for Bandwidth

Before you can sit back and wait for your listeners to tell you how much they love the podcast, you should be ready for one tiny detail. Many blogs and podcasting websites contain some language about how they’ll handle “excess” bandwidth demand. Your first job is to figure out how many downloads constitute “excessive” and how to make sure your downloads each month total less than that.

Take a look at your podcast files. If you’re like most people, you find that your average podcasts are all about the same size. For the sake of a good illustration and easy math, let’s say that the average is 10 Megabytes. This means that 10 downloads will be 100 Megabytes of bandwidth, while 100 downloads is one gigabyte. If you actually had 100 downloads of your 10 Megabyte podcast, the total bandwidth would be a bit more than a gigabyte—the web page, pictures, and other information on your site all take up bandwidth, too.


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