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Chapter 11. Promoting Your Podcast > The Power of Public Relations

The Power of Public Relations

There is nothing that confers interest and credibility in your podcast quite as effectively as being featured in the media. For the same reasons that promoting yourself to a niche is easier than unfocused promotions (as we just saw), your focused public relations efforts will also be easier.

There are existing publications that target the same audience you’re targeting with your podcast. You should be in the habit of regularly letting these publications know what you’re doing.


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