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Chapter 11. Promoting Your Podcast > Nail Down Your Niche

Nail Down Your Niche

We’ve discussed this before but it’s a point that’s so important it’s worth mentioning again: Where broadcasting is broad and unfocused, podcasting at its most effective is very focused and very specific. From a promotional point of view, appealing to a specific audience is a very good thing indeed. When your audience is specific, it’s usually easier to find and it’s almost always easier to craft an effective message.

Think back for a moment on the work you did back in Chapter 2, “Guidelines for Designing a Killer Podcast,” on defining your listeners. Not only was that work valuable when it came to designing your show, it’s also extremely valuable now that it’s time to promote your show.


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