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Part V: Appendices > Introducing iTunes 4.9

Introducing iTunes 4.9

In July of 2005, Apple fired the shot heard around the podcasting world when it introduced Version 4.9 of its popular iTunes software. That new version of iTunes became the first mainstream music management software to incorporate support for podcasting. (Podcasting support remains an integral part of iTunes with the release of iTunes 5.01, the most current version of the software as this book goes to press.)

The significance of the iTunes announcement for podcasters can hardly be overstated. Apple legitimized podcasting, transforming it instantly from an intriguing technological curiosity into a mainstream medium. More importantly, it exposes podcasting to an audience that is orders of magnitude larger than ever before. Apple dominates the market for portable music players with its line of iPod players. In fact, most estimates of Apple’s share of the market list it at approximately 70 percent, with its line of iPod players, and every single one of those iPod owners is using iTunes.


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