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Chapter 10. In-House Syndication > Simple In-House Syndication Strategies

Simple In-House Syndication Strategies

The very first thing you must do when deciding to limit distribution of your podcast is to answer the question, “Why?” The answer to that question will determine not only the method you choose to protect your podcast, but the strategy you employ to promote the podcast and the materials you use to support the podcast.

The initial division in strategies comes when you decide whether your primary concern is limiting distribution to a select audience or making sure you have the information you want on the people who download your podcast. If audience restriction is of primary importance, there are steps to be taken to keep the podcast private, while a different set of steps will be of more value if gathering listener information is your main concern. Let’s start with some strategies for keeping the podcast private.


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