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Four Basic Revenue Models

There are four basic revenue models you can pursue. The first two models can be used separately or together. The third model is somewhat—but not entirely—compatible with the other two. Using the fourth model will generally preclude the use of the other three.

The Associate/Affiliate Model

Affiliate programs allow you to sell products to your listeners from your website and receive a commission. For most podcasters, this will be the revenue model of choice. It has a number of inherent advantages over the other approaches you might use:


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