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Summary

After you have uploaded your on-demand content and started your live streams, link them into your Web site (see Chapter 7), announce them on your mailing lists, put the announcement in your e-mail signature, and so on. Make a point to periodically check for upgrades to the Windows Media player, server, and encoder applications. Streaming audio technology continues to innovate at a rapid pace. Although your Windows Media should work with future versions for years to come, you might want to take advantage of new features often released annually.

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