If you have decided to author on-demand files in the QuickTime format, you will need to have the Pro version of QuickTime. You can also use third-party applications such as Cleaner.
Apple has its own innate encoding tool, which is included as part of QuickTime Player Pro, to author on-demand QuickTime files. One advantage to using QuickTime Player Pro as opposed to third-party applications is that you are assured of having the latest underlying codecs.