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Summary

Although owned by New Wave Broadcasting, a parent corporation that is busy aggregating disparate small- to mid-sized radio stations within specific geographical areas, KPIG’s independent approach to programming defies the official industry genre-label of “Triple A.” Evolving through what has been called organic branding, KPIG has managed to retain its independence in the absurdly sterile and tightly ordered community of institutional corporate radio. A large part of this autonomy is due to the success experienced serving listeners through its online presence.


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