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The glacial pace and inherent misunderstandings of bureaucracy and legislation hold true in the streaming world, like any other. Each live streaming situation has its own special issues to work through, and KPIG is no different.

Ad Replacement

The byzantine fee-payment system for most of the national advertising that runs on a radio station is administered by a trade union that represents the voiceover talent. Someone within the union decided that Internet streaming was very profitable. Based on this decision, the union set rates for Internet use at approximately 300% above the rates for standard broadcast use. As a result, many traditional radio stations have found the costs of running the same advertising on their streams prohibitively expensive and have ceased online streaming entirely. KPIG, showing practicality and common sense, chose to replace the ads in their streams with other content. For their MP3 streams, pre-encoded on-demand MP3 files are inserted in place of the ads. The Hiwire Windows Media system has extra technology built into the listener’s player that instead inserts localized ads based on the listener’s geographical location.


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