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Chapter 10. KPIG: Traditional Radio Stat... > Building and Maintaining Community

Building and Maintaining Community

According to Goldsmith, KPIG’s online streaming programs boost and support its standard broadcast reach. Goldsmith mentions that the local feel of the programming feeds what is called an illusion of inclusion. Online listeners around the world can still take part in the small town, independent feel of this terrestrial broadcast station by peeking in through their Webcams, adding their own comments, requesting songs and of course, listening to an unapologetically provincial style of programming.

DJs encourage the sense of community through listener ratings. Although not required to use this feedback, DJs can see what listeners think of songs in the form of ratings from 1 (“sucko-barfo”) to 10 (“Godlike”) and read text comments. This kind of give and take, although not practical for terrestrial broadcast programming, is easy within the online world.


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