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Chapter 4. Formats > Hacks 20–32

4.1. Hacks 20–32

The answer gets to the heart of what makes

narrative work: whenever there's a sequence of

events—this happened, then that happened,

then this happened—we inevitably want to find

out what happened next. Also, and this is key,

this banal sequence has raised the question,

namely, what's this guy saying? And you'll probably stick around to find out.

—Ira Glass

This chapter covers the role of format in podcasts, starting with an in-depth look at the why and how of formats. Then the hacks in this chapter dig into the individual format types, and present some case studies along the way.

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