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Chapter 1. Podcasting Basics > The Podcasting Echo

The Podcasting Echo

Exactly what mark podcasting will make on the world is a chapter that is as yet unwritten. Still, despite the fact that podcasting is in its infancy, we don't need a crystal ball to see that the whirlwind surrounding it today will most likely stir up the sand in several established sandboxes. Let's take a look at what might be affected, directly or indirectly, by the rise of podcasting:

Conventional radio. Perhaps the one area that might be most affected by podcasting, traditional radio has a lot to lose. In today's world, most of the people who listen to radio do so in their cars. With an increasing number of cars coming with MP3 players or Apple iPod connections, the ability for a driver to listen to podcast material rather than advertisement-laden radio broadcasts increases. The effects of this on radio are already apparent, with many radio programs offering podcast versions of their shows via station Web sites.


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