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Chapter 1. Podcasting Basics > What Is Podcasting?

What Is Podcasting?

In a nutshell, podcasting is a World Wide Web–based form of broadcasting that allows anyone with a computer and/or a digital media device to download and listen to content. Formed by the combination of the words iPod and broadcasting, podcasting involves the creation of “radio” shows that are not intended to be broadcast over Marconi's invention. Indeed, these podcasts can be downloaded and enjoyed only through access to the World Wide Web. Podcasts can be enjoyed via a media player on your computer (such as RealPlayer or Windows Media Player), or they can be uploaded directly to your digital media device (such as an iPod) for enjoyment anytime and anywhere.

Over the past few years, sales of digital music devices such as Apple's iPod, MP3 players, and even cell phones and Palm Pilots have been soaring to new heights. Indeed, these devices have been finding their way into the pockets and purses of a wide cross-section of the North American public. With these gadgets becoming increasingly cosmopolitan, it was perhaps inevitable that a mass movement away from standard media broadcast methods would occur. After all, what's on the radio might not be what the customer wants to hear at any given time, and most digital media devices don't even have built-in radios. Enter the podcast.


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