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Chapter 3. Typography for the Screen > Typographic Essentials

Typographic Essentials

Are you (or do you know) an “old-school” designer who remembers what it was like at the start of digital design? Back then, digital artists were commonly viewed as a bunch of unrefined yahoos who didn’t know, or worse yet, didn’t care about the finer points of design. From setting type to color theory, there was an explosion of “untrained” artists, freely creating without a care in the world.

Although we look back and view that time as an exciting revolution, it did have an everlasting effect on typographic terminology. Many terms, clearly defined for centuries, were beginning to get mixed up and even redefined. Some of this happened through lack of training, but a lot of it had to do with the shift in technology.


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