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Chapter 4. Logo Animation

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

—Winston Churchill

If you’ve been in motion graphics for any amount of time, most likely you’ve been asked to animate a logo. Often, this is a kind of “right of passage” for young motion graphics artists. Unfortunately, so is dealing with not receiving the most optimum file formats to work with. Even if the stars align and we somehow end up with the proper files in their preferred format, logos also come with rules. Usually supplied by the original logo designer, these rules specify how the logo is to appear to best represent its brand. In this chapter we’ll examine various workflows to help you find those opportunities where others might find difficulty.

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