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Chapter 1. Designing Your Character > What Makes a Successful Character?

What Makes a Successful Character?

Designing a character can be difficult; not only have you got to be fresh and original, but you must also be able to communicate your ideas to others through your artwork. You don’t have to be an excellent traditional artist; all you need at this point is the ability to roughly sketch your ideas and put them onto paper for others to see. Once the sketches are approved, you can spend more time creating better renderings of the concepts to flesh out your basic ideas.

So what are key points to keep in mind when designing a successful character?

Image Target Audience—One of the first things to consider is for whom you are designing this character. Who is the game aimed at? The design and style for the character should fit the target audience’s age group. If you are designing for a younger, pre-teen player, the character could be more of a caricature or could have a cartoon style with exaggerated proportions and bright colors. An adult audience will connect better with a more realistic hero.


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