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Lesson 3. Working with Layers and Objects > Creating a TV Station ID

Creating a TV Station ID

Throughout the next few lessons we'll be creating a promo ID for a fictitious television station. Our hypothetical client brief goes something like this:

The new owner of a television station somewhere in Asia wants to rebrand it for a younger, hipper audience. The owner wants to begin the process immediately by announcing a change of name from XBRN to Cinematíve. Your job—should you choose to accept it (and you will, of course, since nobody passes up paying work in this business)—is to create a 30-second station ID depicting the change in identity and firmly embedding the Cinematíve brand in the consciousness of the 238 senior citizens still watching.


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