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Chapter 1. Web Animation Solutions > Case Study: Advertising Campaign

Case Study: Advertising Campaign

Jack is an art director for a small advertising agency, and his client, Mondo Sporting Goods, has given the go-ahead for an online advertising campaign. The objective is to use elements of Mondo Sports' print advertising but maximize the impact of the small banner-format ads by animating the text and graphics.

Because Jack already has the artwork stored as Photoshop files, he chooses to use Photoshop and After Effects to create the animations. He begins by scaling down the artwork in Photoshop and cropping elements to fit in the small 468 × 60 pixel window that is specified for the banner ads. He creates a new layer in Photoshop for what he visualizes as being each frame of animation. He then saves the Photoshop files in his animation directory.


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