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Animated Logos

Animated logos call attention to a corporate symbol and make it memorable. Classic examples that millions of Web visitors view every day are the 2-D meteor shower and the 3-D orbiting sphere in the top-right corners of Netscape Navigator and Internet Explorer, respectively. Both animations are eye-catching and effective, and the files are tiny and efficient.

The example in Figure 1.9 is one that I created for GreatLand Guides. The original logo, by Barb Smiley, contained the kayaker in the center, but this one adds a lot of life and depth to the artwork—and evokes the mood of the activity—by animating the tiny, silhouetted figure. By using frame optimization, I kept the entire animation to about 5K—less than 1K larger than the original file. (Frame optimization is described in Chapter 8.)


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