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Chapter 1. Web Animation Solutions > Animated Advertising

Animated Advertising

Banner ads are undoubtedly the most common animations on the Web today. Advertisers, eager to cash in on the Web but lacking the bandwidth of television, have settled on the next-best thing for hawking their wares. Banner ads are cheap to build and relatively easy to implement (the overwhelming majority of them are animated GIF files), and almost every commercial Web site has a spot set aside for displaying them. The advertising industry has even settled on standard sizes for banner ads.

Banner ads have become an art form unto themselves—some of them are incredibly ingenious—but they also represent the most blatant commercialism on the Web.


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